Assignment 2

Date: 4-10-2010

Name: Lum Chih Feng

News agency: Oriental Daily News

This information comes from an interview with the interviewee, Lum Chih Feng who is currently working in the Oriental Daily News agency which has been done through mail on 4^th October 2010.

Senior editor, Lum Chih Feng has been a journalist since the year of 2001 and has nine years experiences in the field of journalism. He started working in the Nanyang Siang Pau (Chinese daily) as a feature writer and then switched to a journalist in the end. In the year of 2003, he joined Oriental Daily News which is known as his current news agency, he said in the interview: “There were the most choices in the field of journalism if compared to the other field of industries such as broadcasting, film and TV production or even marketing communication at that time.” This is the main reason he chose the journalism field instead of other industries.

There is undeniable that nine years experiences in the journalism field are such as an expert who is able to share his working experiences especially on interviewing techniques. We are known that to become a great journalist, a well prepared condition in order to accept any of the challenges is one of the tips to conduct an interview. “When writing a news item or anything in the form of traditional journalistic, there are no other ways except for put much more efforts on reading in order to keep an eye to the progression of the latest issue,” stated Lum.

People might be curious is that possible a journalist may make any mistake such as accidentally deleted the sound recording during the interviewing? “Interviewers should not rely solely on recorders. They should jot down important points throughout the interview or press conference so that they could refer to their notes if something goes wrong to the sound recording,” mentioned Lum.

There is getting more and more participation on the field of mass communication among youths nowadays. Therefore, Lum gave an informative advice for those who are highly interested in this field, he said: “The journalism field is definitely not an easy task at all. It deserves a lot of learning processes which the journalists needed to maintain the sense of curiosity as well as thirst of gaining knowledge from times to times.”

“As a great journalist should always adhere to the media responsibility in order to believe there is nothing but the truth especially in publishing information to all of the audiences,” said Lum in the end of the interview.